We are a product development studio.
Kids Chore App
The Product Idea: A product that takes the analog method of rewarding kids with stars and points for doing chores and replaces it with an interactive game between parents and kids to improve their behavior all on an iPad.
Why We Cut It: Many similar products already in the market and not a strong relationship to the category among our team.
DE-DE is a product development studio driven by a unique combination of marketers and engineers who build early stage products and grow them into sustainable businesses. Our ideas blend storytelling, branding and distribution with engineering, design and data to create product experiences that are technically and visually compelling. Our aim is to bring a touch of humanity to technology.
Hashem built his career at the intersection of technology & marketing. Prior to founding DE-DE, he led digital at independent marketing company Droga5 and began his career in communications at the United Nations.
Robert has worked for over ten years in technical roles at industry-leading companies such as MLB.com, Barnes & Noble's Nook and R/GA.
Dave co-founded AI Capital, a high frequency trading platform for executing arbitrage algorithms. He then led engineering at adaptive learning startup Knewton before joining DE-DE.
HJ took a scenic route through journalism and advertising before arriving at DE-DE. The most common question he gets is "what does your name stand for?".
He's also our selfdescribed Chief Snapchat Officer
Garland doesn't play favorites when it comes to code-craft. He feels at home hacking Ruby, Python or anything else that comes his way.
Kathleen is always on the hunt for the next design adventure. She believes that design only exists for people, and therefore centers people around the design she creates.
Ted comes from a visual design background, but isn't afraid to dive into code. He has previous work experience with Williams Sonoma and Xerox.
Joining DE-DE is an opportunity to build well-crafted products from the ground up with a team of diverse backgrounds. To do new things requires new skills, so we are always looking to meet people who don't fit neatly into a job spec.
No product person is the same. We look for buttoned up product leads that have a combination of real user sensibility, technical understanding, business prowess and design savvy.
We like trying out new technologies too and we aim for continuous testing integration.
People who contribute to Open Source stand out.
We like to ship fast but we also want to be proud of what we create.
Do you appreciate the details of a perfectly rounded corner?
People who love to draw using old school technology such as pencils, oil and canvas get our attention.